Established in 1960, WR Gay Pest Control is a leader in pest control who use the web for most of their marketing.

Brand Manager Juanita McCreery says that one of their major marketing challenges was how they could develop and capitalise on a market leadership position whilst using evidence-based results to focus on the most effective tactics and keywords.

They use Call Dynamics with Australian 1300 numbers to track the marketing source that generated their phone leads.  McCreery says that she is very impressed with the results and the relationship with Call Dynamics so far and goes on to say that;

 “It’s now a vital part of our marketing and there is much more detail than we were expecting.”

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