Hey! Where are my AdWord keywords?
In April 2014, Google removed search keywords from AdWord searches, and created more reporting opportunities as well as more accurate keyword reporting.
Back in October 2011, Google ceased providing keyword search data for Organic search results, and this month Google also ceased providing keyword search data for AdWords traffic.
So what does this mean for your Call Tracking?
The answer is not much, however to continue seeing keyword data you must enable ValueTrack on your AdWord landing pages if you haven’t already.
Google recommend reporting on the keyword that generated the ad click, rather than the search query.
The keyword and match type can be passed to your AdWords landing pages by using the Google ValueTrack feature.
In the past, Call Dynamics has reported on the actual search terms that the visitor used to find your site, and generally this included the keywords associated to the AdWord keywords. By using the ValueTrack parameter, you’ll see the exact keywords you are bidding on, making it easier to see which of your AdWords are converting to phone calls. Enabling ValueTrack in AdWords.
Enabling ValueTrack on your AdWords landing pages isn’t difficult. Simply add ?keyword={keyword} to your landing page.
For example: https://calldynamics.com.au/
Would become: https://calldynamics.com.au/?keyword={keyword}
Or combined with UTM parameters you’d set: https://calldynamics.com.au/?utm_source=mysource&keyword={keyword}
If you need assistance or more information, please contact us for help by clicking here.
New Report Opportunities
Using the ValueTrack parameter adds further value to Call Tracking.
One of the best things about using ValueTrack is the exciting new pieces of data that we’re working to integrate with Call Dynamics.
ValueTrack allows us to report on additional data such as the Device Type, Ad Display Placement, Ad Display Position, and the keyword Match Type.
We’re currently working on those new reports, and we’ll let you know as soon as they’ve been tested and are available in the user interface.
Not using Call Tracking yet?
You can improve returns on your marketing investment and increase conversions by using Call Dynamics.
If you don’t know which marketing activity or PPC spends are generating phone call enquiries, or how your staff are handling those enquiries you do receive, you are probably losing business and spending money on marketing activities that don’t convert to sales. https://calldynamics.com.au/