You might already have a vague understanding of what Call Tracking is, and how it might even benefit you. But what you might not understand is how simple it really is, and how quickly your business will benefit from it! Learn how you can get the most out of your...
What happens when you mix online entrepreneur Ruslan Kogan and a bricks-and-mortar store? This. And its very well done. And even a bit humble. Kogan.com founder, Ruslan Kogan released a blog post this week where he talks about his learnings around online and offline...
What is the Google Penguin? Google initially launched the Penguin Update back in April 2012 to minimise the number of sites considered as ‘spammy’ appearing in its search results. Site owners buying links through link networks designed to fool Google in...
By Jonno Weiss of You & Co Month after month, we would be spending a few hours pulling together a digital marketing report to send to our clients or stakeholders. Jumping between the likes of Google Analytics, Call Dynamics, and HubSpot, not to mention Facebook...
You have probably heard about keyword-level call tracking for some time now, but haven’t really recognised its significance. If you’re a marketer, however, it’s one of the most crucial things you need to study and understand. With more and more consumers conducting...
These days, it seems most business owners are spending a huge percentage of their marketing budget on online advertising. This is understandably the norm nowadays, especially because of the massive popularity of social media and mobile devices. On top of that,...
An old management adage says, “If you can’t measure it, you can’t manage it.” No matter how long ago those words were coined, they remain accurate to this day. Indeed, how can you manage your business and determine if it’s profiting or not unless you measure several...
Search advertising is no doubt one of the best ways to reach the people your business is looking for. This is the reason why taking advantage of Google AdWords is important. However, in order for your campaign to be effective, you need to invest time and effort in...
Call tracking provides you valuable information about what’s happening to your marketing campaigns on and off the web. It can help you determine which among your efforts bring in the bucks and which ones you can do away with. But there’s been a buzz about this...
Online marketing has become a vital vehicle to sell products, services or brands. The ease and speed, however, of executing web-based exposures have unfortunately given many businesses the wrong notion that they no longer need careful planning. While everyone...
