Kogan – When Online takes on Offline

What happens when you mix online entrepreneur Ruslan Kogan and a bricks-and-mortar store? This. And its very well done. And even a bit humble. Kogan.com founder, Ruslan Kogan released a blog post this week where he talks about his learnings around online and offline...

Google Penguin – now a late Christmas present

What is the Google Penguin? Google initially launched the Penguin Update back in April 2012 to minimise the number of sites considered as ‘spammy’ appearing in its search results.  Site owners buying links through link networks designed to fool Google in...

Understanding Keyword-Level Call Tracking

You have probably heard about keyword-level call tracking for some time now, but haven’t really recognised its significance. If you’re a marketer, however, it’s one of the most crucial things you need to study and understand. With more and more consumers conducting...

Offline Advertising and Call Tracking

These days, it seems most business owners are spending a huge percentage of their marketing budget on online advertising. This is understandably the norm nowadays, especially because of the massive popularity of social media and mobile devices. On top of that,...

7 Metrics to Track on Inbound Calls

An old management adage says, “If you can’t measure it, you can’t manage it.” No matter how long ago those words were coined, they remain accurate to this day. Indeed, how can you manage your business and determine if it’s profiting or not unless you measure several...

Call Tracking for SEO and PPC: Is It Worth It?

Call tracking provides you valuable information about what’s happening to your marketing campaigns on and off the web. It can help you determine which among your efforts bring in the bucks and which ones you can do away with. But there’s been a buzz about this...

3 Essentials to Maximise Your Online Marketing Efforts

Online marketing has become a vital vehicle to sell products, services or brands. The ease and speed, however, of executing web-based exposures have unfortunately given many businesses the wrong notion that they no longer need careful planning.   While everyone and...