Kogan – When Online takes on Offline

What happens when you mix online entrepreneur Ruslan Kogan and a bricks-and-mortar store? This. And its very well done. And even a bit humble. Kogan.com founder, Ruslan Kogan released a blog post this week where he talks about his learnings around online and offline...

Google Penguin – now a late Christmas present

What is the Google Penguin? Google initially launched the Penguin Update back in April 2012 to minimise the number of sites considered as ‘spammy’ appearing in its search results.  Site owners buying links through link networks designed to fool Google in...

Understanding Keyword-Level Call Tracking

You have probably heard about keyword-level call tracking for some time now, but haven’t really recognised its significance. If you’re a marketer, however, it’s one of the most crucial things you need to study and understand. With more and more consumers conducting...