It may come as a surprise but phone sales continue to be relevant to this day. Even companies with a strong online presence will find it hard to completely eliminate phone representatives since many customers still prefer closing a sale through a call. The increase in...
Today is a very interesting time to be a marketer. Technology has developed so much in the recent years that the marketing landscape has drastically changed in the last five years alone. Traditional media now stands firmly together with digital media. And with the...
An interesting Forbes.com article published back in 2014 discussed the results of the Ascend2 survey on digital marketing effectiveness. 54% of the survey respondents rated email marketing as the most effective digital marketing tool available. Websites, blogs, and...
Business is about liquidity, strategy, technology, and market share. Its playing field is not as plain as it seems and rules constantly change. It can be a dog-eat-dog world out there. Your business might have but a little chance to survive if you don’t equip it with...
There is a great variety of marketing tools, but what’s important is how they contribute to your conversion rate. No use spending a sizeable chunk of your budget on something that doesn’t get you the results you need. If you’re relying on calls to...